All you ever needed to know about magical unicorns

Unknown Artist

I suspect that few people, especially unicorn enthusiasts, readily associate unicorns with beer. Some might even think they are opposed concepts but I've come across a couple of instances so far.

Most famous is Kirin Beer of Japan, which has quite a wide international reputation; though I'm told by a friend there that even in Japan few people realize that the creature on the label is a Japanese unicorn.

If you mention unicorns, most Japanese immediately think instead of the Western image. The Kirin is first cousin to the Chinese Chi-lin (or Qi lin in modern spelling), for more on which click on the scene of the Chinese Creation higher up the page.

Then there is Mythos Beer in Greece which also carries a unicorn on its label. The brewery is quite a modern one so we're not talking about any ancient connection and it's interesting to speculate on the thinking behind the adoption of the symbol.

And maybe that's not so hard because when you think about it, a few glasses of beer tend to lift the spirits and banish cares to a comfortable distance, which is much the same effect as the concept of unicorns, even knowing they are mythical creatures.

 


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